Contextual Ads and New Players

If you have been watching the Internet marketing scene like a good watchdog, you would notice that lately contextual ads are no longer a monopoly held by Google.

Although Google are still way ahead of the competition, website publishers should start noticing that there's a growing list of new players coming on or planning to hit the contextual ads arena sooner or later.

We already have Yahoo! Publisher Network (YPN), Kontera and Chitika and some other smaller players in the field. Next, watch eBay and Microsoft as they work on their betas.

IntelliTXT, with their unique brand of contextual ads that appear in a "video balloon," have caught the eye. Pioneered by
Vibrant Media, IntelliTXT launched in 2004.

How would this affect website publishers? My take is that there'll be more choices (obviously) and just in case you get banned by Google, you still have somewhere to go. Oh, what a thought!

1 comment:

Anonymous said...

Google knows best what you should for any given search, eh? I get a little feed up when it comes to Google's holier than thou attitude but their Adsense the only real game in town right now. FYI, building links to my site, a Google pr6, I have been using LinkMachine and this software has been super in all respects. These comment were made for free but the link to LinkMachine is my affiliate link, cheers - MarkH

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