'Click Flipping' A New Buzzword?

I can't quite make out how this thing will end up but this guy Scott Boulch has certainly stirred up a hornet's nest with his Adsense revelation. His initial report was quickly picked up by over 29,000 netusers within a few days and his follow-up report must be even hotter. It seems we're gonna hear a new buzzword in the coming days. Boulch calls it "Click Flipping". So there you are. Hope it makes some sense.