Newsline: Aussie-Based Zookoda Joins PayPerPost

Well, this is the news that many bloggers, especially PayPerPost posties, are keen to hear...the acquisition of Australia-based Zookoda on Tuesday.

Zookoda who? If you're still hopping around with kangaroos in the Australian Outback, then it's time you get to know that Zookoda is a technology company that pioneers blog broadcasting services.

Unlike FeedBurner and FeedBlitz, Zookoda don't just provide FREE "rss-to-email" delivery services but also offers bloggers a total solution to email marketing.

Launched on March 13 last year, Zookoda has reported "great success" with more than 10,000 users around the world adopting its technology as their blog marketing tool of choice.

According to Alexa, the Zookoda site is ranked in the top one per cent of URLs across the Internet with a rolling three month average ranking of around 21,000.


















PayPerPost CEO Ted Murphy says in a PPP blog post:

Zookoda has developed a powerful suite of services to help bloggers increase their online visibility. The huge success Zookoda has had in its short history proves its value to the blogosphere. We're confident Zookoda's capabilities will be of great help to our family of PayPerPost bloggers."

Zookoda may be targetted at the blogging fraternity, but content providers can also reap benefits from it with rss and atom feeds.

If you're thinking of pushing content and drawing visitors to your site, Zookoda seems to have what it takes to do the job. Its technology fits into the plethora of wish-lists that many bloggers want such as...

• ability to creat eye-catching templates
  
• real-time, open, bounce, click and unsubscribe reporting
  
• mobile email capability
  
• automatic subscription forms, incorporating validation and verification functions
  
• allow readers to easily opt-in to a blogger's email newsletter

According to PPP, present Zookoda users will see no disruption in their service. The acquisition is complete and the platform has been transferred to PPP infrastructure.

With this acquisition, what's the next big thing coming from PPP?

For starter, it's obvious that PPP are taking their products and services review operation to the next level. Posties who are eagerly rubbing their hands to see better-paying assignments will just have to wait a while and see what explodes next.

Meantime, play that didgeridoo!

Email Subscription: What's The Problem?

Spam is the last thing on my mind even though I do get spam emails regularly. I can deal with this problem. I won't lose sleep over it. I just get on with the job.

I've been thinking but not like some of the thinking done by some bloggers.

I think more than 80% of blogs do have an email subscription somewhere on the top right or left corner. Or somewhere thereabout.

I'm not sure how many bloggers ever thought about this. Why not find a blog with good content and information (not necessarily one that belongs to a celebrated blog), submit your email address and get informed of the lastest posting via email. It doesn't cost a cent. At least, you're doing a favour for that blog.

You'll be surprised that many of these "blue collar blogs" have fantastic content. They write well, too.

I've done that with some blogs that I appreciate very much because of their content. I've realized that once you subscribed to these blogs, it's so easy to be informed of new postings by just checking your emails. Even you can see the pictures or graphics if you activate your HTML.

If you like a particular new post, you can archive it (e.g. in your Google email archive) but if that post is not so interesting, just delete it. What's the problem? You can even unsubscribe anytime if you want to have no more of it.

This way, I get the "news" fast without having to surf all over the place to visit blogs that I want to read. And find that some of them don't load fast enough. Only when I want to take a closer look do I make a trip to that particular blog.

I know, I know. Somebody is gonna say "use RSS feed". That's my alternative, but selected email subscriptions are still my preference 'cos I find RSS feed can be slow to load up (correct me if I'm wrong).

Believe you me, reading up your email subscriptions is a time-saver and quite convenient.

P. S. It's tagging time again today for nine visitors to this blog. Spread the goodwill. Here they are:

Jemmille
http://www.jemmille.com
Where else would you possibly want to be?

Daleng
http://dalesworkathome.blogspot.com
A blog on work at home online business and other interesting things online

Blogpond
http://blogpond.wordpress.com
Blogging with an Australian Flair

Pablo Pabla
http://deliciousasianfood.com
Recipes for home-cooked food and reviews of great Malaysian food

Krynsky
http://krynsky.com
Eclectic mix of technology, poetry, guides, and my ramblings

Villager
http://electronicvillage.blogspot.com
The Electronic Village is a 'virtual village' created in the African tradition with an eclectic collection of insights, input and information...

Amycham
http://amycham.typepad.com
Thoughts on interactive marketing, small business, and miscellaneous web findings

Robyn
http://brainbasedbiz.blogspot.com
Refreshing Business through Arts and Mind

Christine
http://les5sensselonchristian.typepad.com
Fenetre ouverte sur le monde du Voyage travers cultures et rencontres, visions de photographes et chroniques de reporters, recits de voyaes par les emotions et les 5 sens ainsi que l actualite du tourisme.