How often have we read on some blogs where the writers discuss sponsored posts as something that you should not touch with a 10-ft pole. With their noses in the air, they brush off such contents on your blog and arbitrarily assume that nobody read them or click on sponsored posts.
Understandably, what they are saying is that they are "pure bloggers" and cannot afford to lose credibility by indulging in this sponsored post circus.
They demand disclosure from bloggers who are into these online writing opportunities. They frown on the buzz created by these posties on products and services. They even hinted at boycotting blogs that do such posts.
In their own language, these posts are worthless and won't do any good to your blog. To a certain extent, that's quite true. And it applies to bloggers who can't write without stumbling upon their grammar and spelling. They leave a black mark on their own blogs and generally project the wrong impression of paid posts.
But this will soon be taken care of as more sponsors are demanding better quality posts and posties are expected to brush up on their language. And, of course, there are many bloggers who have written top-notch quality posts as well.
Now here's the big surprise that will sound like sweet music, especially to advertisers. A study recently concluded by PayPerPost has revealed that sponsored posts deliver a 10.545% average ctr (click through rate).
What does that mean? In plain language, the amazing data tells us that sponsored content is being read and driving traffic to your site. It's a revelation.
The study indicates that people are clicking on sponsored posts, and "they click through at a higher rate than any other media." Some posties have clicked on their own posts and bought items themselves. It shows they are also potential customers.
The study collected data from more than 40k bloggers and 8k advertisers - and that says a lot about the naysayers who are just ranting in the wind.