23.7.07

Are you one of those "bad apples"?

Bloggers who write paid reviews, especially those who signed up with Sponsored Reviews, will have to "clean up their act" soon. Sponsored Reviews will be on the lookout for "bad apples" because their advertisers are not too happy with a number of reviews submitted by bloggers.

They are planning to introduce a new rating system for bloggers so that they can weed out those who deliver poor quality reviews.According to Sponsored Reviews, the new rating system will allow advertisers to provide feedback on completed reviews and rate their favorite reviewers.

Obviously, paid reviews have reached a point where sponsors have found that some poor quality reviews had slipped through, got posted and payment made to the bloggers. Moreover, there were discrepancies in the bidding price among bloggers which just don't make sense anymore.

What are the reasons advertisers are not happy with some reviews?

Here's Sponsored Revews' list of bad vibes that advertisers dislike:

  • Poor grammar and spelling
  • Requirements like word count, links, etc. were not followed
  • Bloggers made non-factual statements
  • Duplicated content
  • Over-pricing based on quality of post
  • Showing a price higher on site than what was the bid.
It's surprising it took them a while before they realized that remedial action has to be taken.

What do you say to all this?

Well, if you're an advertiser you surely would like to see that any review of your product is of high quality. Paying for links is one thing but the writing must be up to standard as well. You don't want to see poor grammar or any slipshod spelling that reflect badly on your product or company.

Let's get real. This is business. Your image is at stake!

Look at advertisements in newspapers or magazines - and do you think the advertisers can afford to be slipshod with their copywriting or artwork? They are paying big bucks to get their advertisements in print.

Do they know that there's this breed of people known as editors or copyeditors? They are the ones who take care of the language and the writing style. Do the sponsoring sites have editors or copyeditors to do the job?

In fact, Sponsored Reviews are not the only one facing this problem. The competition like
PayPerPost, ReviewMe, Loudlaunch, Blogsvertise and others are probably facing the same issue. Please correct me if I'm wrong on this point.

I know of one blog that had complained about a poor review and I had the same experience earlier on, too. There are probably many others, mainly advertisers, who have also seen poor reviews. That begs the question: How did those reviews get approved? No doubt, the reviewers got paid, too.

Hopefully, paid-post programs will evolve, fine-tuning themselves to provide better qualified services and greater values to advertisers by accepting only quality posts that can only do justice to their products.
Of related interests:
Shocking quality of blog reviews revealed
Can you do ReviewMe?
Blogsvertise are doing some cleaning up
Sponsored Reviews open the doors

2 comments:

Tony T said...

High time they get their act together so we don't read reviews that are below par.

Armand said...

This is very good news !! I recently ordered 3 reviews, and only one of them was looking like a review.

The other two didn't even use proper grammar and were very poorly written... anyhow, i did my job as advertiser and rated them poorly.

The online space is getting very crowded with people who are chasing a quick efortless buck...


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