Ebooks are going down the path where dinosaurs have gone before but still there are Internet marketers who believe they can rope in some buyers especially the newbies. In fact, there is a general perception that the value of ebooks has been heading south.
One of the most respected SEO gurus, Aaron Walls of SEOBook.com, has been sending out emails to his affiliates to inform them that he is changing his SEO Book business model - that is moving away from selling his downloadable ebook. What he's planning to do is switch to selling a web based information product that is backed by a community forum which will eventually turn it into a service rather than product sales.
According to Aaron in his email notification, he has come to realize that the field of SEO was getting more complex. Many of those who had bought his SEO Book would like to have more interactions with him so they could ask him questions. Thus, he sees a need to change direction in his business with a new affiliate program that has more to do with training.
Since Feb 20, he had shifted his default affiliate traffic location to pointing at his new landing page instead of the old one. Aaron has no further plans to sell his SEO Book ebook.
Of related interest:
On the Internet Trail of Delusions
Showing posts with label SEO. Show all posts
Showing posts with label SEO. Show all posts
31.10.07
The 'Do No Evil' Empire Strikes Back
The Adland Digest keeps coming to me via email because I subscribe to it as a member of Adlandpro.com. Now and then I'll come across some hard-hitting articles written by special guest writers in their newsletters. They provide a good read and most times are thought-provoking.
These are free articles that can be used so long you acknowledge and credit the authors with a resource box at the end of each article. The Adland Digest has been one of the most effective newsletters on the Web since 1998. They provide useful information about Internet business and other related subjects.
The recent Google PageRank slapfest of big and small blogs had set the blogosphere alight with plenty of rants and some raves. But this article by Dean Philips might will be "a wake-up call" for many of us. It makes for interesting reading. I'll take a break and let Dean gives you the lowdown. Enjoy...
Google Zombies Need To Wake Up
By Dean Philips
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.
Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For the record, I AM NOT GOING AFTER GOOGLE!
Is Google a greedy, self-serving entity? Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of the matter is, I happen to like certain things about Google. I think they're a fine search engine, and they perform a very valuable and much needed service.
No, my articles are not directed at Google per se. My articles are directed at the tens of thousands of Google zombies who blindly follow and applaud Google's every move and whim, like rats following the Pied Piper of Hamelin.
This also includes a good portion of the media, which also seems to be caught up in the bright lights of Google--not unlike a deer frozen by the headlights of an oncoming car.
Zombies, wake up! Google is a search engine--period! Nothing more, nothing less. And I will not exaggerate their existence or importance!
They are not a god or some sort of deity. They are a search engine--that's all.
And even though I've already said it in several different articles, I'm going to say it again. All of that money you're spending on search engine optimization, so that you can play in Google's sandbox is going to be all for naught.
Because other websites that haven't done any search engine optimization whatsoever are already starting to rank ahead of you in Google's results pages.
Yet, you keep spending your money, and beating your brains out trying to figure out Google's algorithms. And just when you think you've got it figured out, Google decides to take its ball and go home. Zombies, wake up! You're playing a game you can't win!
Didn't November 16, 2003 teach you anything? It's never wise to put all of your eggs into one search engine basket. I mean, forget about the "Florida Update." What if by some strange chance, Google goes offline for a day--for a week?
Think it can't happen? Think again. Nobody thought last summers crippling east coast blackout could ever happen either, but it did happen, and it turned out to be the biggest blackout in recent U.S. history.
Nothing and no one is infallible. So, zombies, wake up and do yourself a favor. Do the smart thing, and develop other ways to promote your website.
About The Author: Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net. Visit his website at: http://www.lets-make-money.net
Of related interests:
Wow! It's one Google PR rollercoaster ride
PageRank: 'Massacre' of the blogs
*The views and opinions expressed or implied, and the information presented in CommonSense With Markk are those of the authors. They do not necessarily represent the views of CommonSense With Markk and/or its associates.*
These are free articles that can be used so long you acknowledge and credit the authors with a resource box at the end of each article. The Adland Digest has been one of the most effective newsletters on the Web since 1998. They provide useful information about Internet business and other related subjects.
The recent Google PageRank slapfest of big and small blogs had set the blogosphere alight with plenty of rants and some raves. But this article by Dean Philips might will be "a wake-up call" for many of us. It makes for interesting reading. I'll take a break and let Dean gives you the lowdown. Enjoy...
Google Zombies Need To Wake Up
By Dean Philips
Over the last couple of weeks, I've received more e-mails in response to my article, "Google's Trap, DMOZ's Nap, And Yahoo!'s Crap," than any other article I've ever written. And that's saying a lot because, I've written close to forty articles.
Most of the e-mails are very supportive and appreciate of the fact that I'm going after Google and the other large search engines, by telling it like it is.
Now even though I appreciate your e-mails and support, I need to make one thing perfectly clear. For the record, I AM NOT GOING AFTER GOOGLE!
Is Google a greedy, self-serving entity? Yes! Yes, they are. But lots of entities are greedy and self-serving. For that matter, so are a lot of people. The fact of the matter is, I happen to like certain things about Google. I think they're a fine search engine, and they perform a very valuable and much needed service.
No, my articles are not directed at Google per se. My articles are directed at the tens of thousands of Google zombies who blindly follow and applaud Google's every move and whim, like rats following the Pied Piper of Hamelin.
This also includes a good portion of the media, which also seems to be caught up in the bright lights of Google--not unlike a deer frozen by the headlights of an oncoming car.
Zombies, wake up! Google is a search engine--period! Nothing more, nothing less. And I will not exaggerate their existence or importance!
They are not a god or some sort of deity. They are a search engine--that's all.
And even though I've already said it in several different articles, I'm going to say it again. All of that money you're spending on search engine optimization, so that you can play in Google's sandbox is going to be all for naught.
Because other websites that haven't done any search engine optimization whatsoever are already starting to rank ahead of you in Google's results pages.
Yet, you keep spending your money, and beating your brains out trying to figure out Google's algorithms. And just when you think you've got it figured out, Google decides to take its ball and go home. Zombies, wake up! You're playing a game you can't win!
Didn't November 16, 2003 teach you anything? It's never wise to put all of your eggs into one search engine basket. I mean, forget about the "Florida Update." What if by some strange chance, Google goes offline for a day--for a week?
Think it can't happen? Think again. Nobody thought last summers crippling east coast blackout could ever happen either, but it did happen, and it turned out to be the biggest blackout in recent U.S. history.
Nothing and no one is infallible. So, zombies, wake up and do yourself a favor. Do the smart thing, and develop other ways to promote your website.
About The Author: Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@lets-make-money.net. Visit his website at: http://www.lets-make-money.net
Of related interests:
Wow! It's one Google PR rollercoaster ride
PageRank: 'Massacre' of the blogs
*The views and opinions expressed or implied, and the information presented in CommonSense With Markk are those of the authors. They do not necessarily represent the views of CommonSense With Markk and/or its associates.*
24.3.07
The Hots On Link Baiting - By Eric Ward
Here's a WebProNews video interview with SEO link building specialist Eric Ward that just came in and the main topic discussed is linkbait.
According to Ward, linkbait is a viable strategy to get links and that "good linkbait is pure," not coming off as "slimy"or "cheesy."
He also discussed the finer points of link building today, what constitutes good link bait and more in this interview.
As we are all aware, a great number of bloggers - from the hotshots to the wannabes - have been working their butts off lately to win Link Love.
"Link Love" is just another way (more refined) of defining the word "Linkbait" which to some so-called "white hat purists" is a dirty word and, therefore, should not be uttered in front of little kids.
But thankfully, there are rational and wiser heads around who don't look at it as a "black hat" operation. And the word itself should not be frowned upon as something that's linked to chicanery.
Ward, who has been there much earlier than the vast majority of us tyros had even heard of hyperlink, is one of those guys who can knock some sense into us with his experience and authority on link building and link baiting.
Whatever your link strategy, Ward reminds us that "in the long run, the end user votes with the mouse."
Well, dig into this video interview with Ward via webcam. Can't keep you waiting.
28.1.07
SEO Copywriting: Good Or Bad?
Top copywriter Bob Bly is noted as a vocal opponent of SEO copywriting. Well-known for his book "The Copywriter's Handbook," he has expressed his concern about preserving the power of words. He's not in favour of writing to pander to the search engine. An article by him titled "Why I Don't Believe In SEO Copywriting" reveals Bly's line of thinking that by writing for search engines, you only weaken the copy's power to sell to the customer.
WebProNews did an interview with SEO professional Heather Lloyd-Martin to find out the contention over this issue. Heather's line of defense is that "SEO copywriting is still copywriting" and the concepts of copywriting, more or less, has remained the same.
After watching the video interview, you may have your own conclusion to this contentious issue of SEO copywriting.
WebProNews did an interview with SEO professional Heather Lloyd-Martin to find out the contention over this issue. Heather's line of defense is that "SEO copywriting is still copywriting" and the concepts of copywriting, more or less, has remained the same.
After watching the video interview, you may have your own conclusion to this contentious issue of SEO copywriting.
9.1.07
How About 'Going Natural'?
Recently, I've been asked to check out an SEO video entitled "Going Natural". Oh well, it's got nothing to do with one's birthday suit.
Anyway, this one comes to you free with "solid information."
The presenters of this video are the StomperNet duo Andy Jenkins and Brad Fallen ( their blog: http://www.stomperblog.com/?whitehatseo )
They are two guys who believe that if you're struggling with SEO, it's not your fault. It's just that you haven't got the right info (yet).
One of the highlights is the explanation of how "related terms" can be used to win the love of Google. It's one of the most practical explanation I've come across.
You can check out this powerful SEO video at http://www.convertlinks.com/whitehatseo
You might also be interested in their free report here http://www.convertlinks.com/getyourreport.php?whitehatseo.
If you're a webmaster or optimizer who needs tons of relevant traffic to your site, this video should be of great benefit.
Anyway, this one comes to you free with "solid information."
The presenters of this video are the StomperNet duo Andy Jenkins and Brad Fallen ( their blog: http://www.stomperblog.com/?whitehatseo )
They are two guys who believe that if you're struggling with SEO, it's not your fault. It's just that you haven't got the right info (yet).
One of the highlights is the explanation of how "related terms" can be used to win the love of Google. It's one of the most practical explanation I've come across.
You can check out this powerful SEO video at http://www.convertlinks.com/whitehatseo
You might also be interested in their free report here http://www.convertlinks.com/getyourreport.php?whitehatseo.
If you're a webmaster or optimizer who needs tons of relevant traffic to your site, this video should be of great benefit.
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