16.1.07

Coming - New Kid On The Block?

Internet marketing consultant and expert Andy Beal has just posted on his blog Marketing Pilgrim that very soon there'll be another player joining the ranks of ReviewMe, PayPerPost, Blogitive, Blogsvertise, LoudLaunch and a host of others.

All these folks have one thing in common - they'll pay bloggers to review websites, products and services.

So, who's this new kid that's coming on the block? According to Andy, the name is SponsoredReviews, and the parent company behind it is 360 Enterprise, Inc.

You can visit Andy's blog for more details and read what he has to say.

My perception is that love it or hate it, there's no stopping the phenomenon growth of blogs. And marketers know where a huge chunk of their ad budgets are heading.

I'm just wondering. Despite all those ethical debates about blogging for money, how come more marketers are eyeing blogs? Are some of these advertisers testing the waters or do they see that blogs are the new frontier for marketing niches? Possibly a really huge one.

If the trend picks up, there'll be a great divide between those who stay "pure and true" to traditional blogging and those who are looking at it from a business point of view.

Heather Armstrong of "Dooced" fame is making an income from her blog to enable her family to live comfortably. Her blog is an enterprise. Is that wrong?

There are over 800 million Internet users on this planet. In a few short years, the blogging fraternity has hit over 50 million and still rising.

In a special focus on "Blogging for Dollars" in the September issue of Business 2.0 last year, the magazine noted that an increasing number of bloggers have gone from "self-indulgent hobbies to flourishing businesses."

According to web ad agency Organic, ad spending on blogs was about $40 million last year - that's a small market. However, it is expected that web advertising will continue to grow and more ad dollars will come to blogs.

With two new blogs being launched every second, according to blog search engine Technorati, it's not difficult to figure out where blogging is heading.

More and more advertisers are targeting blogs, especially those that are making the noise in blogosphere.

Has anyone ever wondered that a blog is just another kind of website? Maybe running on a different kind of juice. Remember the Blues was once dubbed as "devil's music," but today it's great music for many!


Mississippi bluesman Robert Johnson (1911-1938)

Johnson's songs have
been recorded by artists
as diverse as Lee Roy Parnell
and the Red Hot Chili Peppers.

1 comment:

Dale Ng said...

That's good news. There should be more of programs like SponsoredReviews. The more the merrier. I see no reason why bloggers should not be paid to review products or services. It can be done with integrity and in a conscientious way.

Dale Ng
www.dalesworkathome.blogspot.com


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